A new premium workout and diet program has captured the attention of some big name celebrities over the past year.
The nine-week program, 54D, costs $3,900 for the in-person studio sessions (while virtual sessions cost $385).
It was founded by former professional soccer player Rodrigo Garduño in Mexico in 2012, and Garduño brought his training methods to the US in 2019 when he opened a training center in Florida.Advertisement
For Rodriguez, the program helped turn his self-proclaimed "dad bod" to a physique that more closely resembled his physique in his playing days - a transformation he showcased on Instagram.
A post shared by Alex Rodriguez (@arod)
The program is based on gradual change rather than quick results. It is also marketed as a way to change a person's mentality long-term, so they to retain the habits that the program instills, such as eating habits that cut out sugar and saturated fats, and adopting high-intensity workouts.